Hyundai and its ad agency, Innocean USA, have redefined the phrase “tight deadline.” You may have missed Hyundai’s ad, as it appeared immediately following the Super Bowl. Why wait until the game is over to debut your ad? There’s a good reason.Read More
A Step-by-Step Recipe
This recipe assumes you’ve prepped and set aside your target market research. You can write a piece of really great content, but if it isn’t relevant to your target market, it’s not going to be engaging content – and that’s the goal! Once you’re confident you know what topics a segment of your target audience is interested in, these steps will help guide your content creation.Read More
Who Wears it Better?
It looks like someone got a little jealous of having millions of users interacting with their application on a daily basis... Today Instagram introduced Instagram Stories.Read More
Email marketing does not always have to be a marketing or sales push, it can be a conversation with your customers and even your potential customers. Building your brand relationship is very important for getting those customers to come back to your brand when they are in need of your product or service.Read More
A Look Beyond the Buzzwords
The conversation is no longer about "IF" you tailor your marketing efforts to a mobile audience, it is about "HOW" you meet their needs better than your competitor. With a seemingly endless number of marketing & technical buzzwords, it is easy to get lost in all of the jargon.Read More
Let Us Show You Why...
There is revolution occurring online giving brick and mortars and service businesses great power to connect with new customers. In 2015, local searches on mobile devices surpassed desktop computers and transformative new technologies are promising to open new doors.Read More
And What Does it Mean for Your Business?
Everyone is talking about content – branded content, content marketing, content strategy, engaging content, content management. So what does content mean for your business, and is it really so important? There are mixed messages and definitions when it comes to content. In this post, when I mention content, I’m referring to often long-hand copy with a goal of educating.Read More