Healthcare is changing. With the introduction of new technologies, as well as the focus on providing patient-centric care and (of course) the wide-ranging impact of the ACA, health systems frequently need to adapt their marketing communications strategies and evolve to create new ones.
MoJo Active knows the healthcare market. We’ve been doing healthcare since 1991, so we have been through a lot. That helps us understand the effect of today's trends like virtual care and consumerization so we can craft solutions that produce the results you need.
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Penn Highlands Healthcare
After merging four regional hospitals under the umbrella of a brand new health system, Penn Highlands Healthcare needed a way to reach out and educate its community. The health system needed to define the “why’s and what’s” behind the merger and inform the community about nationwide consolidation trends driven by the Affordable Care Act.
Because we understand healthcare end-to-end, Susquehanna Health pulls MoJo Active in to several initiatives that are important system wide. From physician and nurse recruitment campaigns to fundraising and community awareness, we develop consistent yet bold creative concepts across all audiences and both traditional and digital media.
The MoJo Active team provided guidance and creativity throughout our projects for Healthy Partners by Susquehanna Health. It was clear that they took the time and did the research to understand our industry, product and target audience. From their research and marketing expertise, MoJo Active provided us with marketing tools and a dynamic website to help organizations understand what we have to offer. We now have the tools to help differentiate us from our competitors.
— Sam L. Sawyer, Employer Relations Specialist
Urologic Consultants of SEPA
Because of our exposure to and involvement across the healthcare industry, we provide a unique perspective to this multi-location, specialty practice. Urologic Consultants of Southeastern Pennsylvania was working with outdated technology, a fact hindering the groups efficiency and potential. Delivering marketing and technical expertise, MoJo Active continues to develop digital solutions powered for their needs that accurately present the practice as a market leader.