Keyword Survey

• Please complete as many of these sections as are applicable to your business.
• You do not need to repeat the same keywords in multiple fields below.
• You do not need to spend hours working on this form. The best approach is to have multiple people from your team each take 15 minutes to fill out this form. (There are many different ways to search for the same thing, so the more input we get from different perspectives, the better our end results will be.)

Your name:
Your email address:
Which keywords do you believe are vital to your website's success?
Which keywords will your customers type in to find your products or services?
Which keywords do your customers use to describe your products or services that may not be technically correct?
Please list any common misspellings for keywords related to your products?
Which technical keywords or abbreviations are related to your products or services?
What are your products' trade names?
What are the company and product names that compete for your customers?
Please list specific applications for your products or services?
Please list the specifics industries for your products or services?
Please list common pain points that your customers or prospects would experience to make them look for your products/services?
Which of your products or services have the potential to be your highest margin products?
Please list the websites of your most significant competitors.
Please list the geographic regions you want to target (country, state, city, county, region, zip code, etc.).
Please provide keywords that will exclude your service from searches. For example, if you sell printer "ribbons," you do not want to pay for traffic related to satin, cloth, crafts, etc.