DeLuxe Building Systems
MoJo Active developed a “Construction Simplified” campaign for DeLuxe Building Systems that was designed to carry the brand’s message in multiple mediums. The simplicity factor is brought through with seemingly unrelated, witty graphics and accompanying logical copy. Campaigns were also tracked to measure their success. Integrated advertising from MoJo Active included:
- Print ads and direct mail postcards with bright, slightly humorous images
- Email blasts with interesting headlines and copy
- Website design that carries a cohesive and simple brand image
- Quantitative analysis of marketing efforts