MoJo Active developed two online games for Follett, Ice Pro Bagger and Satellite-fill. Both games illustrate their product’s key functions, while encouraging users to play the games and share them with friends (creating a viral nature to the games). The games integrate a call-to-action to view an additional video demo or to learn more about the new products. MoJo Active’s creativity helped to:
- Develop a concept for each product game
- Program and design a flash game that works in any browser
- Drive traffic to and understanding of each new product’s function
Think your and ice pro? Play the games for yourself at http://www.follettice.com/pages.aspx?pid=76.