Online Games Support New Product Lines

Follett Corporation

MoJo Active developed two online games for Follett, Ice Pro Bagger and Satellite-fill. Both games illustrate their product’s key functions, while encouraging users to play the games and share them with friends (creating a viral nature to the games). The games integrate a call-to-action to view an additional video demo or to learn more about the new products. MoJo Active’s creativity helped to:

  • Develop a concept for each product game
  • Program and design a flash game that works in any browser
  • Drive traffic to and understanding of each new product’s function

Think your and ice pro? Play the games for yourself at http://www.follettice.com/pages.aspx?pid=76.

 

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