Butler Manufacturing Northern Region
MoJo Active implemented an integrated marketing approach for Butler Manufacturing's Northern Region that tracks the lifecycle of Butler Northern’s leads. Visitors often find the site through search engine marketing efforts. The website converts the visitors into sales leads, then email marketing and other efforts communicate Butler’s competitive advantages and a direct sales network closes the sale. Some of the advantages of this system are:
- A consistent Pay-Per-Click (PPC) search engine advertising program
- On-demand information requests that can be tracked
- Literature downloads are tracked as sales leads
- Leads are distributed to local builders in the appropriate territory
- Automated email marketing program that keeps Butler’s name and message at the top of mind with leads over a long sales process
See the Butler Manufacturing Northern Region’s website at www.butler-northern.com.