Problem: Acopian Technical Company wanted to increase brand awareness for their power supply products in order to reach new customers.
Solution: MoJo Active developed a search marketing plan that integrated pay-per-click (PPC) advertising and search engine optimization (SEO). MoJo Active implemented a long tail SEO strategy that helped the Acopian website rank on the first page of Google for hundreds of low-search volume keyword phrases (e.g., 550 Volt Power Supply). Optimized calls-to-action guided visitors from the search results page to the store checkout.
Results: The PPC campaign provided an immediate infusion of new visitors, purchases, and quotes. The long tail keyword optimization efforts provided an increased stream of organic search engine visitors to the Acopian website that has slowly and steadily increased the number of purchases and quotes.