Cornerstone Advisors needed a way to approach prospective clients, but when they first came to MoJo Active they had no branding in place whatsoever. We took this as an opportunity to capture their dare-to-be-daring style and translate it into a look and feel that would set them apart from the competition.
It all began with their tag line, “Uncommon Vigilance,” created to express Cornerstone’s extraordinary levels of passion and commitment. This line became the main element of their logo, taking precedence over the name of the company itself—making it an excellent conversation opener for anyone being handed a business card, or any other branded materials.
Seeing that Cornerstone had a host of VIP clients who were very enthusiastic about their services, MoJo Active came up with a strategy to base their branding message on client testimonials and coordinated and conducted interviews with some of Cornerstone’s premier clientele. The resulting testimonials became the focal point of an elegant brochure as well as prominent features of the Home Page of Cornerstone’s custom site.
MoJo Active’s complete solution to Cornerstone’s branding needs included: tag line, logo, and business cards, an approach kit complete with custom folder and tear sheets, and an elegant brochure with matching website, and targeted email blasts. Their contributions included:
- Brainstorming & Strategizing
- Original Photography
- Interviews with VIP clients
- Graphic Design
- Web Design & Development