Evangelical Community Hospital
MoJo Active created a “Baby Manual” concept as a supplement to Evangelical Community Hospital’s “Evangelical Moments” ad campaign. Research indicated that Evangelical’s labor-and-delivery patients were highly satisfied with the education that they received before and after delivery, so the Manual was a perfect way to reinforce that message with each new mother-to-be as she made the important decision of where to deliver her baby. MoJo Active’s key roles in this project were:
- Playing off the adage that “Kids don’t come with an instruction manual”
- Using natural and honest pictures and graphics
- Writing straightforward copy
- Using patient testimonials to promote Evangelical Community Hospital