Susquehanna River Valley Visitors Bureau (SRVVB)
Smartphone sales will outpace personal computer
sales by the end of 2011. This trend has organizations, such as Susquehanna
River Valley Visitors Bureau (SRVVB), searching for ways to serve their mobile
customers. MoJo Active designed a mobile strategy that
integrates mobile apps and a mobile-optimized website with a traditional
website. When SRVVB staff updates a member listing, for example, one edit
automatically updates the iPhone App, Android App, mobile website, and website.
The mobile app, as seen on the local
news, drives customers to SRVVB's members by providing immediate access to
points of interest "near me" by
providing driving directions, website, and phone number. The single point of
maintenance ensures the SRVVB content and marketing message is consistent and
accurate regardless of how the customers connect.
Download the SRVVB mobile app (Central
PA Treasures) from the Apple App Store or the Android Market; then contact us to schedule a review your mobile opportunities.