Bloomsburg University Foundation
New Visual Identity Encourages Foundation Giving
The campaign website launched in early October 2015, and serves as a critical storytelling platform in support of the foundation’s fundraising efforts. The new site is seeing:
Visitors' Time on Site
The It’s Personal logo and broader visual identity established through the campaign’s initial set of deliverables has proven to be a flexible, adaptable system that has transferred to widespread use in print and electronic communication vehicles, both in projects MoJo Active continues to direct as well as client-managed projects.
The team at Mojo Active did a great job of working with our staff from both the university and the foundation. From the very beginning of our creative process they effectively identified our needs and involved the right people from their team to help create a plan that showcases the It’s Personal brand and ties it with the university and its mission. MoJo Active also worked closely with us to provide user-friendly solutions that help us keep our website up-to-date and successfully integrated the It’s Personal brand into all of our campaign materials.
-Doug Kleintop, Director of Development