Our Work

Success Story

Shop-Vac

Website for Worldwide Consumer Brand Integrates Business Processes

Challenge

Shop-Vac is a household name for wet/dry vacuum cleaners. They commit to developing new products in other sectors, specifically trash collection and air management. We are tasked with continually maintaining, developing, and elevating their digital footprint to highlight differentiators and integrated messaging among national and international competitors.

Solution

Our team developed a website to support a vast network of retailers, demonstrate products, and sell select products to consumers. We continue to implement digital tactics that drive qualified leads to the website, including email marketing, SEO/PPC and social media. On an ongoing basis, our team consults with Shop-Vac to provide marketing solutions for their continuously evolving business goals.

 

Results

Not only did we generate traffic and impact revenue, but we have become an ongoing partner in all marketing initiatives.

Website Traffic

Increased traffic in both numbers and quality combined with a custom-built “trouble ticket” system to improve access to customer service, allowing Shop-Vac to concentrate on both designing and manufacturing a great product.

Automated Email Marketing

Thousands of people monthly go to site for the latest deal on Shop-Vac products as a result of campaign.

Increased Revenue

Online store now selling not just accessories, but vacs, fans, and cans.

As we’re busy engineering the ways the world cleans itself up, MoJo Active has been a great partner in keeping us educated and updated on the ways digital marketing advances in the world of e-commerce. This has led to continued growth and exposure of the Shop-Vac brand.

-Daniel Catlla, Director of Sales & Marketing