5 Types of Creative Content Marketing and Why They Work
Posted on in Content Marketing by MoJo Active
Creative content marketing is essential for any business that wants to stand out in a crowded digital landscape.
With so many companies vying for your audience's attention, creating content that connects, resonates, and sets you apart from your competitors is critical. Let's take a look at five types of creative content marketing and why they work.
1. Video
Video has become an increasingly important part of any content marketing mix, increasing engagement and leading to more conversions. According to Wyzol Research, video remains a key priority for businesses, and its perceived importance by marketers has reached an all-time high. In fact, 92% of video marketers reported that video gives them a positive ROI.
Video takes many forms, including promo videos, product demos, behind-the-scenes footage, brand storytelling, and more. The key is to create content that is both informative and entertaining.
2. Podcasts
Podcasts are another great way to reach a wide variety of audiences with your content. 79% of U.S. adults know about the format, and millions regularly tune in to their favorite shows. Podcasts are a great way to build a loyal audience and establish your brand as a thought leader in your industry.
Podcasts are also a great way to connect with your audience on a more personal level. The appeal extends beyond the desire to learn and be entertained. Listeners often feel like they are getting to know the hosts on a deeper level and are more likely to come back for more.
3. Interactive Content
Interactive content lets you quickly engage your audience and keeps them coming back for more. It's also a proven way to lower your site's bounce rate. Examples include quizzes, surveys, and videos. Depending on your industry, you might be able to create custom assessment tools or calculators to help your audience solve their challenges in an interactive way.
You can create a sense of community and connection around your brand by asking questions and soliciting input from your audience. The collectible data also provides valuable insights that can be used to inform future marketing efforts.
4. Infographics
Infographics are a powerful way to convey complex information in a visually engaging and easily digestible format. They communicate data and insights in an informative, memorable way.
65% of the population learns visually. Infographics can draw in a significant audience and generate traffic to your website. The added benefit is that infographics are highly shareable on social media.
5. User-Generated Content
User-generated content lets you leverage content created by your customers or followers. It takes many forms, including customer reviews, social media posts, videos, and more. Think of user-generated content like the modern-day "word-of-mouth" concept. Consumers are 2.4 times more likely to view and interact with user-generated content than brand-generated content.
Connecting Your Creative Content
Combining creative content marketing tactics builds brand awareness, generates leads, and establishes you as a thought leader in your industry. If you're looking for new ways to engage your audience, our digital marketing experts are here to help create a strategic content marketing approach for your business.