Cracking the Content Code: Thinking Creatively for Your Online Audience

Part 3
Cracking the Content Code is a three-part series on, as you might expect, content! Focusing on written content, we're exploring why good content matters, how you write good content, and what to do when you hit a creative wall. Ready to crack the code and learn the ins and outs of good content? 


Thinking Creatively
You’ve learned what good content is, why it matters, and how to write it. Now it’s time to make sure that content stands out from the competition. To start, let’s look at what it means to be creative and why creativity is essential to the success of your business. 

Type “creativity” into Google, and you’ll immediately assume a self-defense posture. Why? Insights and advice on the topic will come out swinging like Chuck Norris versus swarming bees.

Here’s a smattering of what you’ll find:
- Creativity is vital to succeeding in business today.
- To be creative, you must take risks.
- Creative people see the world “differently.”

Why all the hubbub about creativity? Simple. In today’s oversaturated, cutthroat online market, creativity ensures your company stands out from the crowd – the key to differentiating it from the competition. Bottom line: There’s a direct correlation between creativity, market share, and – here comes the good stuff – profit.

Here’s some more good news: Opportunities for content creativity are endless.

Thinking Creatively for the Digital Space  

Most businesses understand that creativity can help engage your audience in a more compelling way. Still, the next logical question is: How does a company or individual incorporate creative writing into their digital marketing strategy? 

You’d think there would be some very creative ideas out there on the internet, right? Not really. It’s mostly the same old stuff we’ve heard before: brainstorm, make lists, fuse ideas, shower, go for a run … nothing earth-shattering.

While some of those ideas might spark creativity, how about some RADICAL, slap-the-heck-out-of-the-cliché creative content tips. Here are a few we thought of:

Wide Awake Rooms

Every so often, news articles talk about how sleep-deprived we all are, mentioning how forward-thinking companies let employees take naps because it helps productivity and well-being. Some companies have even created “nap rooms.” While we can’t argue that more sleep is good, we would argue that in addition to nap rooms, how about Wide Awake Rooms? 

These rooms could be used not for dreaming but for daydreaming, meditation, and pondering. If everybody in a company – from the marketing folks to admin and HR – took 20 minutes a day to think – think! – what innovative, ground-breaking, patent-pending, game-changing ideas would we come up with? 

*Disclaimer: We are not encouraging you to lock your employees in a tiny room until they bring you a fantastic idea.


Say What’s Never Been Said  

Unique content adds to the value of your website and is a source of credibility. From a technical standpoint, unique content is an SEO term that defines content as something which does not exist anywhere else on the Internet. Saying what’s never been said can seem intimidating (and even impossible), but remember what problems your business solves and what makes you different (and better) from the rest of the market. Once you realize you can be original at any moment, that thought permeates into real business decisions. 

Take Your Coworkers to Work Day 

For an hour or two, pick up your company, shake it like a snow globe, and put it back down. (This is a metaphor. Companies are heavy. Please don’t hurt your back.) Let the boss be the mail person, the marketing department be the HR department, and the IT team be the sales team. Not only will this foster a lot of craziness, which is a key to creativity, but it will also blow up the mundane daily grind – another key to creativity. Now talk to everybody. What did they think about their pretend job? How would they make the jobs better? How would they solve various problems?  


Throughout the Cracking the Content Code series, we’ve looked at why content is essential, how you can write good content, and what it takes to be creative. Use what you’ve learned to take your company website to the next level.



If you’re looking for some help bringing creativity to your content and digital communications,
the marketing professionals at MoJo Active are here to help.


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