Insights
Theory is easy. Real-world results are hard. Here we share what we've learned from actually doing the work: practical strategies, honest analysis, and a clear perspective on what it takes to build real momentum.
MoJo Active, a full-service marketing and ecommerce agency, has been named BigCommerce Agency Partner of the Year in the Americas region.
2025 has arrived and technology is advancing faster than ever, and marketing is becoming more personal than ever. Here are five global marketing trends to consider as you identify opportunities for growth and plan your marketing strategies for 2025.
The holiday season is a golden opportunity for ecommerce businesses to shine. Here are five proven methods to capture your audience’s attention, drive conversions, and harness the holiday rush this season.
In the final installment of our 'BigCommerce Replatforming Done Right' series, we explore some essential strategies for moving non-product content and maximizing its potential on your new BigCommerce store.
Partner with MoJo Active, an Elite BigCommerce agency, to elevate your ecommerce store with our core values and expertise in top platforms.
In the third installment in our 'BigCommerce Replatforming Done Right' series, we focus on a critical migration element often overlooked in the BigCommerce replatforming process: integrating complex order histories.
This blog post explores the who, what, why, and how of digital marketing strategies so you have the tools you need to formulate the right approach for your unique business needs.
In the second part of our 'BigCommerce Replatforming Done Right' series, we'll dive into customer data – an important part of any seamless transition to BigCommerce. It's more than moving data; it's about protecting and maintaining a positive customer experience throughout the entire replatforming process.
In our series, ‘BigCommerce Replatforming Done Right,’ we cut through all the noise and conflicting advice to ensure smooth storefront migrations that align with your ecommerce business goals. In this first installment, we zero in on the pivotal process of moving your products to a new platform.
Creative content marketing is essential for any business that wants to stand out in a crowded digital landscape. With so many companies vying for your audience's attention, creating content that connects, resonates, and sets you apart from your competitors.
Explore innovative marketing ideas to enhance your employee recruitment and attract top talent.
MoJo Active has been exploring the possibilities of generative AI and have started incorporating AI-driven solutions into our work. This exploration is grounded in our guiding set of brand motions like owning the outcome, advising without fear, and a belief in the value of the human experience informing any technology.
As businesses grow, so do their technology needs. Every aspect of your company's operations benefits from the right technological tools, from data management to customer relationship management. But with so many hardware and software options available, it's often overwhelming to determine what architecture or "tech stack" is best for your business. In this article, we explore why tech stacks matter and offer tips on choosing the best architecture for your business.
Email marketing campaigns play a crucial role in any ecommerce shop’s success. When it comes to customer retention and sales, the right email strategy makes all the difference. Crafting email messages your customers want to read is paramount. Let’s look at six strategies proven to increase online sales for businesses like yours.
Social media advertising is a must for businesses looking to reach new, targeted markets while growing current customer relationships. While some social media trends from past years continue, new patterns and approaches are rapidly emerging. At MoJo Active, we always keep track of trends and best practices to provide relevant, effective marketing for our clients and their customers.
Over the last decade, local mobile phone searches have surpassed desktop computers, opening mobile marketing opportunities that are critical for businesses and brands. More often than not, customers are reaching for their mobile devices first, giving you great power to connect with them – as long as you understand how to take advantage of it. What can you do to ensure you have the best mobile marketing strategy?
Email marketing is one of the most effective ways of reaching your customers. Almost all US digital marketers use email marketing campaigns to communicate with existing customers and prospects regularly.
Using email marketing to communicate with your customers is a great way to improve brand awareness and engagement. A successful email marketing strategy is structured around creating relevant conversations that engage your audience. To effectively market your business through email, it's essential to understand just how powerful email marketing can be and why. Let's dive in.
Using social media for marketing begins with knowing the different platforms and their uses. It can feel daunting at first. In this post, we’ll provide four of our top tips for successful social media marketing.
How easy is it for people to find your company on their phones? For businesses of every size, delivering content to the hand-held and wearable devices of your customers is no longer just an option—it's a requirement to compete in today's market.
When it comes to your business, ecommerce marketing agencies can bring a tremendous level of expertise to help you drive online sales. But not all marketing agencies are the same, and finding the right one to meet your company’s needs is crucial. In this post, we discuss how to find the right ecommerce marketing agency for your business and how to work with them to create a great strategy for engaging your audience.
Part 3: You’ve learned what good content is, why it matters, and how to write it. Now it’s time to make sure that content stands out from the competition.
Part 2: We'll dive into how to write good content. While the concept of content in today's online space has evolved to include design, graphics, images, video, etc., here we'll only be examining the written word.
Part 1: Cracking the Content Code is a three-part series on, as you might expect, content! Focusing on written content, we're exploring why good content matters, how you write good content, and what to do when you hit a creative wall. Ready to crack the code and learn the ins and outs of good content?
Get to Know Your Customers Day falls on the third Thursday of January, April, July, and October. Its origins go back to the early days of ecommerce. At the time, brick-and-mortar businesses were looking for ways to avoid losing sales to online retailers and wanted to play on the advantages of face-to-face interactions.