Blog
Deep knowledge about marketing tactics and strategies.
MoJo Active Named Agency Partner of the Year
Posted on April 21, 2025 in Ecommerce by MoJo Active
MoJo Active, a full-service marketing and ecommerce agency, has been named BigCommerce Agency Partner of the Year in the Americas region.
2025 Global Marketing Trends
Posted on January 01, 2025 in Thought Leadership by MoJo Active
2025 has arrived and technology is advancing faster than ever, and marketing is becoming more personal than ever. Here are five global marketing trends to consider as you identify opportunities for growth and plan your marketing strategies for 2025.
5 Ecommerce Strategies to Help You Harness the Holiday Rush
Posted on November 01, 2024 in Ecommerce by MoJo Active
The holiday season is a golden opportunity for ecommerce businesses to shine. Here are five proven methods to capture your audience’s attention, drive conversions, and harness the holiday rush this season.
5 Ecommerce Strategies to Help You Harness the Holiday Rush - Read More
BigCommerce Replatforming Done Right - Part 4: Content
Posted on October 30, 2024 in Ecommerce by MoJo Active
In the final installment of our 'BigCommerce Replatforming Done Right' series, we explore some essential strategies for moving non-product content and maximizing its potential on your new BigCommerce store.
BigCommerce Replatforming Done Right - Part 4: Content - Read More
BigCommerce & MoJo Active: Moving Ecommerce Markets Together
Posted on August 16, 2024 in Ecommerce by MoJo Active
Partner with MoJo Active, an Elite BigCommerce agency, to elevate your ecommerce store with our core values and expertise in top platforms.
BigCommerce & MoJo Active: Moving Ecommerce Markets Together - Read More
BigCommerce Replatforming Done Right - Part 3: Orders
Posted on July 10, 2024 in Ecommerce by MoJo Active
In the third installment in our 'BigCommerce Replatforming Done Right' series, we focus on a critical migration element often overlooked in the BigCommerce replatforming process: integrating complex order histories.
BigCommerce Replatforming Done Right - Part 3: Orders - Read More
Digital Marketing Strategies 101
Posted on June 27, 2024 in Digital Marketing by MoJo Active
This blog post explores the who, what, why, and how of digital marketing strategies so you have the tools you need to formulate the right approach for your unique business needs.
BigCommerce Replatforming Done Right - Part 2: Customer Migration
Posted on March 27, 2024 in Ecommerce by MoJo Active
In the second part of our 'BigCommerce Replatforming Done Right' series, we'll dive into customer data – an important part of any seamless transition to BigCommerce. It's more than moving data; it's about protecting and maintaining a positive customer experience throughout the entire replatforming process.
BigCommerce Replatforming Done Right - Part 2: Customer Migration - Read More
BigCommerce Replatforming Done Right - Part 1: Product Migration
Posted on March 01, 2024 in Ecommerce by MoJo Active
In our series, ‘BigCommerce Replatforming Done Right,’ we cut through all the noise and conflicting advice to ensure smooth storefront migrations that align with your ecommerce business goals. In this first installment, we zero in on the pivotal process of moving your products to a new platform.
BigCommerce Replatforming Done Right - Part 1: Product Migration - Read More
5 Types of Creative Content Marketing and Why They Work
Posted on February 29, 2024 in Content Marketing by MoJo Active
Creative content marketing is essential for any business that wants to stand out in a crowded digital landscape. With so many companies vying for your audience's attention, creating content that connects, resonates, and sets you apart from your competitors.
5 Types of Creative Content Marketing and Why They Work - Read More
5 Marketing Strategies to Supercharge Employee Recruitment
Posted on December 18, 2023 in Thought Leadership by MoJo Active
Explore innovative marketing ideas to enhance your employee recruitment and attract top talent.
5 Marketing Strategies to Supercharge Employee Recruitment - Read More
Generative AI in Marketing
Posted on October 23, 2023 in Content Marketing by MoJo Active
MoJo Active has been exploring the possibilities of generative AI and have started incorporating AI-driven solutions into our work. This exploration is grounded in our guiding set of brand motions like owning the outcome, advising without fear, and a belief in the value of the human experience informing any technology.
Building the Right Tech Stacks
Posted on August 31, 2023 in Marketing Technologies by MoJo Active
As businesses grow, so do their technology needs. Every aspect of your company's operations benefits from the right technological tools, from data management to customer relationship management. But with so many hardware and software options available, it's often overwhelming to determine what architecture or "tech stack" is best for your business. In this article, we explore why tech stacks matter and offer tips on choosing the best architecture for your business.
6 Ecommerce Email Campaign Strategies to Increase Sales
Posted on April 02, 2023 in Email Marketing by MoJo Active
Email marketing campaigns play a crucial role in any ecommerce shop’s success. When it comes to customer retention and sales, the right email strategy makes all the difference. Crafting email messages your customers want to read is paramount. Let’s look at six strategies proven to increase online sales for businesses like yours.
6 Ecommerce Email Campaign Strategies to Increase Sales - Read More
Social Media Advertising Tips & Trends for 2023
Posted on February 10, 2023 in Social Media Marketing by MoJo Active
Social media advertising is a must for businesses looking to reach new, targeted markets while growing current customer relationships. While some social media trends from past years continue, new patterns and approaches are rapidly emerging. At MoJo Active, we always keep track of trends and best practices to provide relevant, effective marketing for our clients and their customers.
Mobile Marketing and the Importance of Local Search
Posted on August 29, 2022 in Digital Marketing by MoJo Active
Over the last decade, local mobile phone searches have surpassed desktop computers, opening mobile marketing opportunities that are critical for businesses and brands. More often than not, customers are reaching for their mobile devices first, giving you great power to connect with them – as long as you understand how to take advantage of it. What can you do to ensure you have the best mobile marketing strategy?
Mobile Marketing and the Importance of Local Search - Read More
Using Email Marketing to Communicate with Your Customers
Posted on August 29, 2022 in Email Marketing by MoJo Active
Email marketing is one of the most effective ways of reaching your customers. Almost all US digital marketers use email marketing campaigns to communicate with existing customers and prospects regularly.
Using Email Marketing to Communicate with Your Customers - Read More
Email Marketing Tips for Effective Customer Communication
Posted on August 29, 2022 in Email Marketing by MoJo Active
Using email marketing to communicate with your customers is a great way to improve brand awareness and engagement. A successful email marketing strategy is structured around creating relevant conversations that engage your audience. To effectively market your business through email, it's essential to understand just how powerful email marketing can be and why. Let's dive in.
Email Marketing Tips for Effective Customer Communication - Read More
Top 4 Social Media Marketing Tips
Posted on August 29, 2022 in Social Media Marketing by MoJo Active
Using social media for marketing begins with knowing the different platforms and their uses. It can feel daunting at first. In this post, we’ll provide four of our top tips for successful social media marketing.
Mobile UX Design for A Successful User Experience
Posted on August 29, 2022 in Digital Marketing by MoJo Active
How easy is it for people to find your company on their phones? For businesses of every size, delivering content to the hand-held and wearable devices of your customers is no longer just an option—it's a requirement to compete in today's market.
Mobile UX Design for A Successful User Experience - Read More
Creating the Right Ecommerce Marketing Strategy with Your Agency
Posted on August 19, 2022 in Ecommerce by MoJo Active
When it comes to your business, ecommerce marketing agencies can bring a tremendous level of expertise to help you drive online sales. But not all marketing agencies are the same, and finding the right one to meet your company’s needs is crucial. In this post, we discuss how to find the right ecommerce marketing agency for your business and how to work with them to create a great strategy for engaging your audience.
Creating the Right Ecommerce Marketing Strategy with Your Agency - Read More
Cracking the Content Code: Thinking Creatively for Your Online Audience
Posted on August 09, 2022 in Content Marketing by MoJo Active
Part 3: You’ve learned what good content is, why it matters, and how to write it. Now it’s time to make sure that content stands out from the competition.
Cracking the Content Code: Thinking Creatively for Your Online Audience - Read More
Cracking the Content Code: How to Write Good Content
Posted on August 08, 2022 in Content Marketing by MoJo Active
Part 2: We'll dive into how to write good content. While the concept of content in today's online space has evolved to include design, graphics, images, video, etc., here we'll only be examining the written word.
Cracking the Content Code: How to Write Good Content - Read More
Cracking the Content Code: Why Good Content Matters
Posted on August 05, 2022 in Content Marketing by MoJo Active
Part 1: Cracking the Content Code is a three-part series on, as you might expect, content! Focusing on written content, we're exploring why good content matters, how you write good content, and what to do when you hit a creative wall. Ready to crack the code and learn the ins and outs of good content?
Cracking the Content Code: Why Good Content Matters - Read More
Improving CX: Get to Know Your Customers Day and the Customer Experience
Posted on July 21, 2022 in Ecommerce by MoJo Active
Get to Know Your Customers Day falls on the third Thursday of January, April, July, and October. Its origins go back to the early days of ecommerce. At the time, brick-and-mortar businesses were looking for ways to avoid losing sales to online retailers and wanted to play on the advantages of face-to-face interactions.
Improving CX: Get to Know Your Customers Day and the Customer Experience - Read More