Blog
Deep knowledge about marketing tactics and strategies.
Generative AI in Marketing
Posted on October 23, 2023 in Content Marketing by MoJo Active
MoJo Active has been exploring the possibilities of generative AI and have started incorporating AI-driven solutions into our work. This exploration is grounded in our guiding set of brand motions like owning the outcome, advising without fear, and a belief in the value of the human experience informing any technology.
Building the Right Tech Stacks
Posted on August 31, 2023 in Digital Marketing by MoJo Active
As businesses grow, so do their technology needs. Every aspect of your company's operations benefits from the right technological tools, from data management to customer relationship management. But with so many hardware and software options available, it's often overwhelming to determine what architecture or "tech stack" is best for your business. In this article, we explore why tech stacks matter and offer tips on choosing the best architecture for your business.
6 Ecommerce Email Campaign Strategies to Increase Sales
Posted on April 02, 2023 in Email Marketing by MoJo Active
Email marketing campaigns play a crucial role in any ecommerce shop’s success. When it comes to customer retention and sales, the right email strategy makes all the difference. Crafting email messages your customers want to read is paramount. Let’s look at six strategies proven to increase online sales for businesses like yours.
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Social Media Advertising Tips & Trends for 2023
Posted on February 10, 2023 in Social Media Marketing by MoJo Active
Social media advertising is a must for businesses looking to reach new, targeted markets while growing current customer relationships. While some social media trends from past years continue, new patterns and approaches are rapidly emerging. At MoJo Active, we always keep track of trends and best practices to provide relevant, effective marketing for our clients and their customers.
Mobile Marketing and the Importance of Local Search
Posted on August 29, 2022 in Digital Marketing by MoJo Active
Over the last decade, local mobile phone searches have surpassed desktop computers, opening mobile marketing opportunities that are critical for businesses and brands. More often than not, customers are reaching for their mobile devices first, giving you great power to connect with them – as long as you understand how to take advantage of it. What can you do to ensure you have the best mobile marketing strategy?
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Mobile UX Design for A Successful User Experience
Posted on August 29, 2022 in Digital Marketing by MoJo Active
How easy is it for people to find your company on their phones? For businesses of every size, delivering content to the hand-held and wearable devices of your customers is no longer just an option—it's a requirement to compete in today's market.
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Using Email Marketing to Communicate with Your Customers
Posted on August 29, 2022 in Email Marketing by MoJo Active
Email marketing is one of the most effective ways of reaching your customers. Almost all US digital marketers use email marketing campaigns to communicate with existing customers and prospects regularly.
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Email Marketing Tips for Effective Customer Communication
Posted on August 29, 2022 in Email Marketing by MoJo Active
Using email marketing to communicate with your customers is a great way to improve brand awareness and engagement. A successful email marketing strategy is structured around creating relevant conversations that engage your audience. To effectively market your business through email, it's essential to understand just how powerful email marketing can be and why. Let's dive in.
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Top 4 Social Media Marketing Tips
Posted on August 29, 2022 in Social Media Marketing by MoJo Active
Using social media for marketing begins with knowing the different platforms and their uses. It can feel daunting at first. In this post, we’ll provide four of our top tips for successful social media marketing.
Creating the Right Ecommerce Marketing Strategy with Your Agency
Posted on August 19, 2022 in Ecommerce by MoJo Active
When it comes to your business, ecommerce marketing agencies can bring a tremendous level of expertise to help you drive online sales. But not all marketing agencies are the same, and finding the right one to meet your company’s needs is crucial. In this post, we discuss how to find the right ecommerce marketing agency for your business and how to work with them to create a great strategy for engaging your audience.
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Cracking the Content Code: Thinking Creatively for Your Online Audience
Posted on August 09, 2022 in Content Marketing by MoJo Active
Part 3: You’ve learned what good content is, why it matters, and how to write it. Now it’s time to make sure that content stands out from the competition.
Cracking the Content Code: Thinking Creatively for Your Online Audience - Read More
Cracking the Content Code: How to Write Good Content
Posted on August 08, 2022 in Content Marketing by MoJo Active
Part 2: We'll dive into how to write good content. While the concept of content in today's online space has evolved to include design, graphics, images, video, etc., here we'll only be examining the written word.
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Cracking the Content Code: Why Good Content Matters
Posted on August 05, 2022 in Content Marketing by MoJo Active
Part 1: Cracking the Content Code is a three-part series on, as you might expect, content! Focusing on written content, we're exploring why good content matters, how you write good content, and what to do when you hit a creative wall. Ready to crack the code and learn the ins and outs of good content?
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Improving CX: Get to Know Your Customers Day and the Customer Experience
Posted on July 21, 2022 in Ecommerce by MoJo Active
Get to Know Your Customers Day falls on the third Thursday of January, April, July, and October. Its origins go back to the early days of ecommerce. At the time, brick-and-mortar businesses were looking for ways to avoid losing sales to online retailers and wanted to play on the advantages of face-to-face interactions.
Improving CX: Get to Know Your Customers Day and the Customer Experience - Read More