Instagram Stories vs. Snapchat

Who Wears it Better?

Instagram Stories

For nearly four years Snapchat has been known for disappearing photo sharing, allowing each snap to appear for only up to 24 hours. People went from skeptics wondering why the heck it makes sense for pictures to go away to die-hard advocates who snap daily with filters and overlays. Now we get to live vicariously through celebrities cooking breakfast for their kids and news outlets giving live access to interviews.

However, it looks like someone got a little jealous of having millions of users interacting with their application on a daily basis...

Today Instagram, a photo sharing app owned by Facebook, introduced Instagram Stories, a feature allowing their users to share as many pictures and videos as they want in a given day without taking over too much real estate on the feed of their followers.

The interface looks oddly similar to Snapchat with circular bubbles representing each person allowing you to tap and view. So, who wore it better?

Kevin Systrom, co-founder and chief executive of Instagram, explains to the New York Times, “Our mission has always been to capture and share the world’s moments, not just the world’s most beautiful moments. Stories will alleviate a ton of the pressure people have to post their absolute best stuff.”

Are these social networks having an identity crisis? Being followers not leaders? Or, is this a smart and strategic move attempting to dominate the photo sharing space? 

Funnily enough, just last month Snapchat released Memories, a way to collect your snaps within the application for more than the 24 hour period. Meanwhile Twitter updated their timeline with an algorithm similar to Facebook.

Social media has proven to be the way people communicate in 2016. It's just one reason businesses are flooding to the advertising opportunities becoming more and more readily available. These networks know that opportunities are endless. It's clear that this is just the beginning and I personally can't wait to see what comes next...

What do you think – are a few of these social networks trying to be all things to all people? Should they continue to explore these options, overlapping with others, or focus more on what makes their network different?


Image courtesy of Instagram