Envision Xpress
Empowering the Visually Impaired: A Digital Transformation Journey with Envision Xpress
Envision Xpress, a division of Envision, operates as an Ability One agency. With 16 retail outlets on U.S. military bases, Envision serves military personnel as one of America’s largest service providers and creates employment opportunities for individuals who are blind or visually impaired (BVI).
The online segment of their business, Envision Xpress, sells food service products, furniture, hardware, janitorial, sanitation, and office supplies, clothing, and tactile gear for military bases. The company operates as an omnichannel Business-to-Government (B2G – military) and Business-to-Consumer (B2C) organization, selling through their website, Amazon, and Walmart.
The Challenges
The original Envision Xpress custom-built site was nearing the end of its lifespan. The need for a more dynamic SaaS platform was evident. Their choice? BigCommerce – known for its adaptability, integrations, and user-friendly themes. MoJo Active, recommended by BigCommerce, was thrilled to partner with Envision Xpress, bringing expertise in handling large B2C projects.
The Solutions
In a strategic overhaul, Envision Xpress embarked on a journey to revitalize its operations, focusing on enhancing accessibility, modernizing its online presence, and optimizing the alignment between ecommerce and retail functions. Here’s how we helped them transform:
Accessibility First
Paved the way for BVI employees to shift from production to ecommerce roles.
Digital Facelift
Infused a mobile-optimized website with cutting-edge PIM, EDI, and ERP tech.
Ecommerce Excellence
Enhanced product management, accounting, and order fulfillment features.
User-Centric Design
Revamped the website with a focus on enriched product details.
Unified Operations
Bridged ecommerce and retail, streamlining everything from stock management to marketing.
With MoJo Active at the helm, a three-year journey began. We assembled a cross-functional team of 20 experts, spanning ecommerce to accounting, and crafted a solution that brought Envision Xpress’s site to life. The result? A seamless transition to a SaaS platform with fully automated features. Key achievements include:
Catalog Expansion
Boosted product listings from 367K to over 1M SKUs, powered by Zentail’s automated repricer.
Storefront Growth
Launched six new stores, including EnvisionXpress.com and EnvisionSupplySource.com, while expanding reach with Amazon and Walmart integrations.
Operational Fluidity
Integrated PIM and Order Management with Boomi, ensuring smooth data flow.
Enhanced Search
Added Fast Simon for precise brand highlighting and a streamlined catalog display.
Efficient Ordering
Transitioned to TrueCommerce for swift supplier additions and automated order processing, maximizing fulfillment and margins.
Empowering BVI
Integrated JAWS for seamless backend operations by BVI employees.
Market Expansion
Leveraged email marketing, paid search, and social strategies, with Klaviyo amplifying Envision Xpress’s market reach.
The Results
Envision Xpress celebrated its most successful quarter, witnessing a YOY growth of 12-15%. Their basket size grew by 30% YOY, simplifying purchases for government customers. This growth paved the way for more job opportunities for the BVI community. With a clearer business vision, Envision Xpress is now poised to launch a B2C brand, expanding their horizons even further.
