puzzleYOU
See how we integrated complex custom product technology and launched a visually stunning site before the holiday rush.
puzzleYOU is a leading provider of customizable jigsaw puzzles, allowing customers to turn their personal photos into unique, high-quality products. With a strong presence in Europe, their US team sought to elevate their digital storefront to match their brand’s quality and better capture the American market.
Having previously worked with MoJo Active on digital marketing, puzzleYOU returned with an ambitious goal: a complete website rebuild on a platform that offered flexibility, power, and ease of use for their US-based marketing team.
A Mobile-First, High-Stakes Rebuild
puzzleYOU needed to develop a mobile-first, US audience-focused store that continued to build on site speed while expanding payment methods. A critical requirement was seamless integration with their specialized puzzle customization software developed in Germany, capitalizing on this highly focused tool. This presented a complex technical challenge, involving BigCommerce's Open API and connections to various back-office systems.
puzzleYOU had also recently invested in a new brand guide and held exceptionally high expectations for the site’s visual design and user experience. They needed a cohesive, branded experience that felt premium and intuitive. Compounding these challenges was an extremely tight timeline: the new site had to launch before puzzleYOU’s busiest holiday season.
Primary Objectives:
Deliver
Deliver a design that was visually stunning, cohesive, and fully realized their new brand guide.
Create
Create a mobile-first, CRO-optimized experience with a fast, frictionless checkout process.
Integrate
Seamlessly integrate the puzzle customization app and all associated back-office systems (fulfillment, image storage, etc.).
Empower
Empower the US marketing team with complete control over site content and promotions without needing developer intervention.
Architecting the Answer: Our Integrated Approach
MoJo Active embraced the “challenge accepted” spirit of the project, diving headfirst into the technical and creative complexities. We chose BigCommerce with the Catalyst/Makeswift frontend as the foundation, providing the ideal blend of speed, native ecommerce power, and the customization flexibility needed for puzzleYOU’s unique requirements.
Our integrated team collaborated closely with both the US and German puzzleYOU teams throughout the process, ensuring alignment and enabling rapid problem-solving.
Key components of the solution included:
Product Designer Integration
This was the most critical technical hurdle. Our development team collaborated with the German app dev team, creating a proof of concept early on. We successfully integrated the designer via an iframe and custom APIs, ensuring that custom puzzle configurations are translated into purchasable products in BigCommerce, complete with a customer's personal photos on the puzzle.
Mobile-First Design & Development
Recognizing that most users customize puzzles on their phones, the entire design and development process prioritized the mobile experience. We presented mobile designs first, ensuring the UI/UX was perfectly optimized for speed and ease of use on smaller screens, including BigCommerce's streamlined custom checkout.
Elevated Brand Experience
Our creative team worked closely with puzzleYOU to bring their new brand guide to life online. We extended their visual language into reusable components in Makeswift, delivering a polished, cohesive site that exceeded their high design expectations.
Ryzome iPaaS for Custom Logic
We leveraged Ryzome, our custom iPaaS (Integration Platform as a Service) solution, to address unique requirements beyond BigCommerce’s native capabilities. This included:
- A system for reviewing potentially problematic user-uploaded images.
- A custom-built faceted search interface matching puzzleYOU’s specific UI needs.
- An order review period that allows manual checks before syncing with the backend fulfillment system (PAPAS).
- A custom tool for managing category descriptions.
Strategic Integrations
We expanded puzzleYOU's email and SMS capabilities with Klaviyo, providing the US team with vastly improved visibility and automation capabilities. We also integrated Gorgias primarily as a powerful ticketing system to streamline customer service inquiries across multiple channels.
Empowered Teams, Delighted Customers
We met the aggressive timeline and successfully launched the new puzzleYOU website before their critical holiday sales season, delivering a truly transformative solution.
Met the Aggressive Pre-Holiday Deadline
We launched the site on time, empowering puzzleYOU to capitalize on their peak sales period.
Empowered the US Marketing Team
Commerce's Makeswift CMS gives the US team complete control over site content and promotions, eliminating reliance on developers and enabling true marketing agility.
Vastly Improved Customer Experience
The mobile-first design, fast Catalyst performance, and streamlined checkout create a superior, frictionless shopping journey.
Streamlined Operations
Seamless integration between all key systems (product designer, BigCommerce, Ryzome, in-house Order Management Software, Gorgias) significantly improved workflows for marketing and customer service.
Deepened the Client Relationship
This successful, high-stakes project directly led to an ongoing retainer for site enhancements, proving puzzleYOU’s deep trust in our team.
Delivering Beyond Expectations
The puzzleYOU project required navigating complex integrations, high design expectations, and an aggressive timeline—precisely the kind of challenge MoJo Active excels at. Our ability to architect a cohesive solution across multiple technologies and international teams resulted in a high-performing ecommerce site that inspires action from customers and engineers momentum for the business.
