Eurooptic b2b
MoJo Active Engineers a Custom B2B Commerce Ecosystem for EuroOptic
See how a high-volume hybrid merchant transformed their BigCommerce frontend into a powerful logistics and sales application using custom pricing tiers and open APIs.
Revolutionizing B2B Operations
EuroOptic is a high-volume hybrid merchant serving both retail consumers and a massive B2B network. Their diverse customer base requires distinct pricing tiers and tailored online experiences. Standard applications lacked the specific functionality needed to handle their intricate pricing structures and unique showroom operations. They required a robust ecommerce foundation capable of serving as both a consumer-facing storefront and an internal sales tool.
Primary Objectives:
Architect
a specialized B2B solution utilizing BigCommerce Customer Groups, Price Lists, and Open APIs.Transform
the online storefront into an internal logistics tool for showroom sales representatives.Engineer
custom middleware to manage massive, fluctuating price lists directly from the NetSuite ERP.Implement
a reliable sales attribution workflow for proper commission tracking.
Specialized Tools for High-Volume Sales
By deeply customizing the BigCommerce architecture, the project transformed the frontend into a highly specialized logistics engine tailored exactly to EuroOptic's daily operations.
Key components of the solution included:
The "Showroom" Logistics Engine:
A unique "Showroom Salesperson" customer group customizes the user interface. When employees log in, the standard "Add to Cart" function changes to a "Transfer Request." Open APIs then signal the NetSuite ERP to move inventory from the warehouse to the showroom floor.Intricate Price List Orchestration:
EuroOptic manages massive, fluctuating price lists within NetSuite. Because standard Feedonomics data connectors could not process price list edits at the time, Ryzome (a custom middleware application) was engineered to bridge the gap. Ryzome compares flat files against existing BigCommerce data and uses APIs to update thousands of price list records dynamically.Sales Attribution:
A critical attribution workflow allows sales representatives to apply a specific coupon code during a transaction. This tags the order with their unique ID to ensure proper commission and tracking within the ERP.
Maximizing Efficiency and Findability
This strategic build delivered immediate operational efficiency and a frictionless buying journey for both B2B buyers and retail customers.
ERP to Storefront Migration:
Before launch, sales staff relied on a cumbersome and costly NetSuite workflow to answer customer questions. Now, the B2B and Showroom teams exclusively use the BigCommerce site. Enriched product data powered by Salsify and "bought with" recommendations powered by Searchspring enable them to upsell and cross-sell highly effectively.Inventory Visibility:
The custom "Showroom" interface provides immediate visibility into stock levels, differentiating between available and backordered items. Representatives can instantly view the difference between "Retail," "Dealer," and "FFL" pricing levels, helping them quote accurate B2B pricing to VIP clients on the fly without ever leaving the storefront.100% Catalog Findability:
Implementing Salsify and a custom pricing integration closed significant data gaps. On the older site, many products were uncategorized and unsearchable. Now, the entire catalog is categorized, searchable, and parented correctly. Multiple variants merge seamlessly into one product detail page, resulting in a flawless buying experience.Expanding Future Capabilities
By addressing the intricate challenges of B2B merchandising through the strategic use of price lists, customer groups, and custom integrations, this new commerce architecture expands what is possible for EuroOptic's high-volume operations.
