Ecommerce & B2B Digital marketing FAQs

Yes — and that integration is intentional. We don't hand off a strategy document and step back. Our strategists, creatives, developers, and growth marketers work as a single team toward the same outcomes. That structure closes the gap between what gets planned and what actually gets built and measured.

For any growing business, this matters: projects with disconnected strategy and execution teams lose time, budget, and momentum. We’re built to prevent that.

Strategy at MoJo Active begins with a structured discovery phase — auditing your current performance, mapping your tech stack, and pressure-testing your growth assumptions. We identify where the real gaps are, then build a prioritized roadmap that connects marketing, development, and creative work to measurable business outcomes. Nothing gets recommended without a clear rationale tied to your specific goals.

Yes. Some clients come to us specifically to audit their current digital operation and build a forward plan before committing to execution. We deliver clear, actionable recommendations (channel prioritization, tech stack gaps, conversion opportunities, and competitive positioning) that you can act on immediately, with or without us.

BigCommerce gives brands the performance and flexibility to scale without the technical debt that accumulates on heavily customized platforms. Its open API architecture connects cleanly to ERPs, PIMs, CDPs, and other business systems, making it the right foundation for a composable commerce stack.

For businesses managing large SKU catalogs, multi-currency operations, complex B2B pricing, and omnichannel fulfillment, BigCommerce delivers the stability and extensibility that supports long-term operational growth.

Yes. We manage the full replatforming process — from product and customer data migration to order history, SEO continuity, and system integrations. Our approach is built to protect revenue throughout the transition: no data loss, no search ranking disruption, no degraded customer experience.

We've developed a detailed replatforming methodology across four stages: product migration, customer data migration, order history integration, and non-product content migration.

Headless commerce decouples your storefront's front-end presentation from the back-end commerce engine. This gives development teams the freedom to build faster, more flexible customer experiences without being constrained by platform templates.

We built the first-ever server-rendered BigCommerce Catalyst implementation for EuroOptic — a headless build that delivered significantly faster page load speeds and Google Lighthouse scores compared to a traditional storefront.

If your business demands maximum performance and design control at scale, headless is worth evaluating. We'll tell you directly whether it's the right fit for your business or an unnecessary layer of complexity.

Yes. We build and migrate stores on both BigCommerce and Shopify. We select the platform based on your specific business requirements, not a preset preference. For companies with complex integration needs, BigCommerce is often the stronger fit. We’ll evaluate your situation and give you a clear, unbiased recommendation.

Yes. B2B is a significant part of our work. We develop data-driven lead generation programs for industrial, agricultural, and manufacturing clients, and we build ecommerce ecosystems that support B2B purchasing workflows — customer group pricing, bulk ordering, quote requests, and account-based buying — alongside DTC channels on the same platform.

We build lead generation programs around how your buyers actually make decisions. That starts with understanding the full buying committee — who influences the deal, what information they need, and at what stage they need it. From there, we develop a multi-channel strategy that typically includes SEO, paid search, email nurture sequences, and content engineered to move prospects from awareness to sales-ready.

We measure success in pipeline volume and lead quality — not just traffic or impression counts.

Yes. BigCommerce B2B Edition supports both models on a single storefront, with distinct pricing, payment terms, and account management capabilities for business buyers — while maintaining a seamless DTC experience for retail customers.

Ryzome is a middleware application built by MoJo Active that connects BigCommerce with the back-end systems your business runs on — ERPs like NetSuite, SAP, Acumatica, and STORIS; PIMs like Salsify; CDPs like Blueconic; and more. If your system has an API, Ryzome can connect it to your storefront.

What separates Ryzome from off-the-shelf integration tools is how it processes data. Rather than syncing full data sets on every cycle, it processes only the exact records that have been modified. That design prevents API overload and keeps your storefront operating at full speed even during large-scale inventory updates.

PaymentPutty is a BigCommerce application built by MoJo Active that gives merchants precise control over their checkout experience. It handles:

• Omnichannel and third-party gift card redemption
• Integration of alternative payment platforms not natively supported by BigCommerce
• Buy Online, Pick Up In-Store (BOPIS) functionality
• Custom checkout configurations for complex purchasing scenarios, including regulated product categories like firearms
• Secure credit card vaulting for delayed shipments and split payments

PaymentPutty is available in the BigCommerce App Store.

Yes. ERP integration is one of our core development capabilities. We’ve connected BigCommerce to NetSuite, Microsoft Dynamics, Acumatica, STORIS, Brightpearl, and custom legacy systems — and we’ve done it at scale with zero storefront downtime.

The right integration approach depends on your ERP, your data complexity, and the demands of your operation. Every engagement starts with a thorough discovery process to map your data flows, identify potential failure points, and architect a solution built to run reliably at volume.

Our growth marketing services are built around measurable outcomes, not activity metrics. We run multi-channel campaigns across:

• SEO — technical optimization, content strategy, and authority building
• Paid search — campaign architecture, audience targeting, and ongoing bid optimization
• Email marketing and automation — lifecycle programs that convert and retain customers
• Social media marketing — channel strategy and content that drives engagement and pipeline
• AI-driven marketing — intelligent segmentation, dynamic creative, and automated campaign optimization
• Reporting and analytics

SEO for ecommerce requires a more rigorous approach than standard optimization. We focus on:

• Technical site health — crawl architecture, Core Web Vitals, structured data, and indexation
• Content strategy aligned to buyer intent — informing and converting, not just ranking
• Product and category page optimization — the revenue-generating core of any ecommerce site
• Faceted navigation management — preventing crawl waste and duplicate content at scale
• AI search visibility — structuring content so AI assistants and generative search experiences surface your business accurately

We treat SEO and conversion rate optimization as connected disciplines. Driving traffic that doesn't convert is just expensive awareness.

Agentic search refers to AI systems that don't just answer a question — they autonomously browse, evaluate, and act on behalf of a user to complete a task. Think of an AI agent that a buyer instructs to "find the best industrial filtration supplier that ships to the Northeast and request a quote." The agent researches, compares, and initiates contact without the buyer ever visiting a search results page.

For businesses, this shifts the stakes significantly. Your content, schema markup, pricing transparency, and contact pathways all need to be machine-readable and decisive because the agent evaluating your site might make a recommendation or take an action before a human ever sees your page. We're already building for this layer, ensuring our clients' digital infrastructure is positioned to be selected, not skipped.

We use AI to amplify human decision-making — building more precise audience segments, testing dynamic creative at scale, automating campaign bidding and budget allocation, and surfacing performance insights faster than traditional analysis alone.

Our AI practice is grounded in a clear belief: the technology is only as valuable as the strategy and human judgment behind it. We start every AI engagement by identifying where it creates a genuine advantage for your specific business, then build a practical implementation around that — not around what's currently generating the most industry buzz.

Answer Engine Optimization (AEO) is the practice of structuring content so AI platforms (Google AI Overviews, ChatGPT, Perplexity, and others) surface your business as the direct response to a buyer’s question. Where traditional SEO earned a ranked link, AEO earned the answer itself.

The distinction matters because a growing share of buyers never scroll past the AI-generated response. If your content isn't structured to be cited, summarized, and served by these platforms, you're invisible at the most decisive moment in the research process. AEO is now a foundational layer of any serious content and search strategy.

We analyze exactly what your buyers are asking at each stage of the decision process, then develop structured, question-driven content that AI platforms recognize as authoritative. That includes FAQ schema markup, semantic content architecture, and deep integration with your core service and product pages to establish topical authority. The result is content that surfaces in AI-generated answers, not just traditional search results.

No, but it's changing what SEO work needs to prioritize. Technical site health, content quality, and topical authority still matter enormously; AI platforms draw from the same web that search engines index.

What's changed is the format and structure that earns visibility. Thin content, keyword stuffing, and shallow category pages won't surface in AI-generated answers. Deep, well-structured content built around real buyer questions will. We treat AI search visibility and traditional SEO as the same discipline, because the foundation is identical.

Every engagement starts with a discovery process. We spend time learning your business — your goals, your current tech stack, your customer, and the gaps standing between you and the growth you're trying to achieve. From that foundation, we architect a strategic plan and recommend the right combination of services.

There's no templated onboarding or account hand-off to a junior team. You work directly with senior-level strategists, developers, and marketers from the first conversation.

Yes. We offer ongoing tech support, performance optimization, and growth marketing retainers. Most of our client relationships are long-term. We remain involved after launch to monitor performance, iterate on strategy, and scale what’s working.

Launching a site is a starting line, not a finish line. The most meaningful results in ecommerce come from continuous testing, refinement, and optimization in the months that follow.

The best indicator is a direct conversation. If your business is navigating a complex ecommerce build, a marketing challenge, a systems integration problem, or a B2B pipeline gap, those are the situations we’re built for.

We’re particularly well-suited for businesses that need an agency capable of working across both the technical and marketing sides of the business simultaneously — whether you’re scaling for the first time or optimizing at full maturity.